)
DECODING THE NEW CONSUMER MIND: HOW AND WHY WE SHOP AND BUY
by Kit Yarrow
* Published by Wiley
* Price: Rs 599
* Practical insights for marketers to tap into today's new consumer psychology
ALIGNING STRATEGY AND SALES: THE CHOICES, SYSTEMS, AND BEHAVIORS THAT DRIVE EFFECTIVE SELLING
by Frank V Cespedes
* Published by Harvard Business Review Press
* Price: Rs 1,250
* How to address the gap between your sales efforts and strategy?
FOR GOD'S SAKE: AN ADMAN ON THE BUSINESS OF RELIGION
by Ambi Parameswaran
* Published by Penguin
* Price: Rs 499
* How religion has evolved and how marketers have ridden the wave by tailoring their products and services
COLLECTIVE GENIUS: THE ART AND PRACTICE OF LEADING INNOVATION
by Linda A Hill, Greg Brandeau, Emily Truelove & Kent Lineback
* Published by Harvard Business Review Press
* Price: Rs 1250
* Why can some organisations innovate time and again?
THE BIG PIVOT: RADICALLY PRACTICAL STRATEGIES FOR A HOTTER, SCARCER, AND MORE OPEN WORLD
by Andrew Winston
* Published by Harvard Business Review Press
* Price: Rs 995
* Challenges that every lasting business must be prepared to face
