Trends CMOs will benefit from in 2015

The new age customer, social media and bog data analytics will drive CMO agenda this year, says report by Hansa Cequity

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The age of the customer is real now and the CMO will drive this agenda in 2015

Marketing will continue to directly buy new technology and the chief marketing technology officer will gain more relevance

Big data will witness movement towards practical applications and marketers will embrace it. Marketers will move from "What is big data?" to"How can I adopt it?"