Best Deal TV, a celebrity-driven 24/7 home shopping channel, has appointed Hari Trivedi as chief operating officer with immediate effect. Based in Mumbai, Trivedi, an expert in managing retail, sales and software development for e-commerce, will be responsible for overall sales and marketing and he would also be initialising lowest price offers and deals on Best Deal TV for its users. Prior to this, Trivedi was at Naaptol.com as president and earlier associated with Aksh Optifibre as head of IPTV business and Times Internet Ltd as the national head for e-commerce.
Brew advertising
AV Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for its flagship brand AVT Premium. FCB Ulka Bangalore's portfolio includes clients such as ITC biscuits and confectionery, and Wipro consumer care and lighting. AVT Premium is the AVT Group's flagship tea brand, and it enjoys leadership status in Kerala and Tamil Nadu. AV Thomas & Company is part of the multi-faceted AVT Group of Companies founded in 1925 with diversified interests in plantation, biotechnology, leather, oleoresin, value-added spices, and consumer products in the food and beverage category.
Performance marketer
Performance marketing technology company Criteo has appointed Elie Kanaan as executive vice-president of marketing. Kanaan will lead Criteo's product marketing, marketing and communications initiatives across the globe. A former VP of marketing, Europe, the Middle East and Africa, for VMware, and having held positions at SAP, Mercury and Oracle, Kanaan brings over 25 years of experience in marketing and technology to his role at Criteo.
Digital mandate
AdLift, a global digital marketing agency, has won the digital marketing mandate for the sports shoes and active wear brand ASICS. According to the mandate, the marketing agency will manage content across digital media platforms, search engine optimisation, and website management and maintenance. Besides ASICS, AdLift's list of clients has names such as ICICI Lombard, HDFC ERGO, Naukri.com, Panasonic, Walmart, PayPal,Quikr, and OLX.
