Market share shrinks for ACC, Ambuja

Both companies have been shying away from infrastructure contracts, where demand is growing

The once formidable Holcim group’s ACC and Ambuja Cement are now caught in a market share-losing tailspin. Having failed to keep pace with the industry growth rate, the two cement companies have also shied away from infrastructure contracts, where demand is growing.

Based on data available through research reports, ACC held a market share of 8.3 per cent in 2014, which has now fallen to 7.3 per cent in 2018. The story is similar for Ambuja Cement which saw the market share falling to 8.6 per cent in 2018 from 9.4 per cent in 2014.

Analysts and industry officials point