 "Reebok")
Shares of Aditya Birla Fashion and Retail (ABFRL) moved higher by 6 per cent to Rs 281 on the BSE in Tuesday's intra-day trade after the company said its board has in-principally approved acquiring the exclusive online and offline rights to the global brand 'Reebok' for the Indian market. This deal marks ABFRL's foray into India's fast-growing sports and activewear segment.
The board also approved the purchase of certain assets of 'Reebok India Company' including inventory, currents assets/liabilities by way of entering into a licensing agreement and a purchase agreement, respectively.
"Authentic Brands Group (ABG), a global brand
The board also approved the purchase of certain assets of 'Reebok India Company' including inventory, currents assets/liabilities by way of entering into a licensing agreement and a purchase agreement, respectively.
"Authentic Brands Group (ABG), a global brand
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