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After their love affair with gold, Indians train their sights on crypto

The growth in India is coming from the 18-35 year old cohort, says the co-founder of India's first cryptocurrency exchange

Photo: Bloomberg
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Latest World Gold Council data indicated Indian adults under age 34 have less appetite for gold than older consumers. Photo: Bloomberg

Suvashree Ghosh and Ronojoy Mazumdar | Bloomberg
The cryptocurrency aficionados’ mantra that Bitcoin is equivalent to digital gold is winning converts among the world’s biggest holders of the precious metal.

In India, where households own more than 25,000 tonnes of gold, investments in crypto grew from about $200 million to nearly $40 billion in the past year, according to Chainalysis. That’s despite outright hostility toward the asset class from the central bank and a proposed trading ban.

Richi Sood, a 32-year-old entrepreneur is one of those who swerved from gold to crypto. Since December, she’s put in just over 1 million rupees ($13,400) – some of it

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