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India's mutual fund industry lobby Association of Mutual Funds in India ( Amfi ) has launched a district adoption programme (DAP) as part of its inveator awareness campaign.
First of its kind by an industry body to aim financial inclusion, the initiative will involve voluntary participation of fund houses.
H N Sinor, chief executive of Amfi, said "Investor awareness is one of the key strategic issues of the industry and we are confident to transform the perception of people about mutual fund industry."
Sundeep Sikka, who heads the investor awareness committee at Amfi, said, "Our objective is to expand the overall reach of the industry in Tier II &III cities."
Overall 200 districts across the country will be adopted by MF players as a part of this program. The allocation of the district will be on the basis of MF players' strong presence in each district.
