Shares of Blue Star were up nearly 4% at Rs 321 after the company has agreed to collaborate with Eureka Forbes to launch water coolers with in-built purification. The partners are eyeing around Rs 150-200 crore from this collaboration.
The new line-up of storage water cooler with inbuilt purifier comprises four models - three models with UV purification and one model with RO purification technology.
The partners claimed the product range ensures absolutely pure water with an advanced three-stage purification system in the case of UV treatment and a sophisticated seven-stage purification system in the RO treatment model.
The stock opened at Rs 318 and touched a high of Rs 327 so far. At 10AM, over 100,000 shares were traded on the BSE and NSE.
