Branded apparel makers post higher Q2 profit on weaker raw material price

Many branded apparel players started with discounts and other promotional offers ahead of the Dussehra and Diwali consumer demand

Despite rural economic distress, branded apparel makers posted higher profits in the September quarter, due to reduced raw material prices and better cost management through closure of unprofitable points of sale (PoS).

Kewal Kiran Clothing (KKCL) had reported 10 per cent revenue growth, a positive sign in revival of demand for branded apparel. Its leading ‘Killer’ jean brand saw sales rise 24.2 per cent from a year before; those of its other brand, Easies by Killer, grew 11.4 per cent.

“These two brands cumulatively contributed about 70 per cent to the overall sales during the quarter. The brands also sustained their market