The ‘Manyavar’ brand owner, Vedant Fashions, incorporated in 2002, is known as a one-stop destination with a wide spectrum of product offerings for celebratory occasions. Apart from its flagship brand ‘Manyavar’, the company is also enhancing its leadership in premium and value segment of men’s Indian wedding wear with ‘Twamev’ and ‘Manthan’, at the same time focusing on expanding presence in the women’s wear with ‘Mohey’.
The company generates healthy gross margins of over 72 per cent with no end of sale season or discounts offered on MRP. It follows an asset light business model with production outsourced on a