BS Fund Cafe: Biggest challenge is not to sell negative experiences in MFs

Banks should go for more defensive products: Nimesh Shah, MD & CEO, ICICI Prudential Mutual Fund

Top mutual fund CEOs say that even as the industry’s assets have touched a record Rs 20 lakh crore, they need to improve penetration, communicate the product attributes more effectively and strengthen the hands of distributors’.

For the mutual fund industry, acche din seems to have already come as annual assets grow at 25 per cent and mutual funds become a key part of the investor’s portfolio. Is this growth sustainable?

Nimesh Shah: What we see now is that flows are coming from all across India. And the flows look quite sustainable because there