There are not many things that can be bought for a rupee, a candy maybe. But, what if you could buy gold with that rupee? Alibaba-backed online marketplace company Paytm, in tie-up with MMTC’s Swiss venture PAMP SA, is making it possible in a first such initiative anywhere in the world.
Paytm on Thursday announced the launch of ‘Digital Gold’, a vertical to allow its 200-million plus users to buy, store and sell gold instantly. Founder and Chief Executive Officer Vijay Shekhar Sharma referred to the new offer as a wealth management product that would be a part of its