The Rs 96,000 crore Indian footwear market (FY20), according to experts, has witnessed a unique transformation over the last few years. India's young populace, they said, with high aspiration and having an improved fashion quotient is driving demand, especially for casual, athleisure, sneakers and women's footwear.
Over one-third of the market, according to analysts at Motilal Oswal Securities, is composed of high-end products, primarily catered by organized/branded players, where investment in exclusive brand stores (EBO) is the key. This market segment, Motilal Oswal Securities suggests, is growing at 1.5x the rate of overall market growth (15 per cent CAGR over