Competition intensifies as full-service brokers introduce flat-fee schemes

Competition in the broking industry is intensifying with full-service brokerages joining the flat-fee bandwagon. Axis Direct, the broking arm of Axis Bank, on Monday announced a scheme called ‘India Trade @20’, where retail clients will execute a trade order at a flat fee of Rs 20. 

Same day, Angel Broking announced ‘Angel iTrade’ plan where it will charge brokerage of just Rs15 per order up to Rs 50,000 in size and Rs 30 for orders above Rs 50,000. The plan will be available for all the trades in the equity cash, equity derivatives, commodity and currency segment. 

To avail, ‘India, Trade@20’, Axis