Consumers in India becoming smart shoppers due to rising inflation: Study

Commerce media company Criteo conducted a survey of over 1,400 consumers in India to see how inflation has affected shopping behaviour

Economic instability and rising prices are leading to changing consumer behaviour and preferences as they now look more for the best deals and discounts without sacrificing their wants, according to a new survey. 

In its latest report titled 'The Rise of Savvy Shopper Study', Criteo, a commerce media company, revealed that 81 per cent of buyers in India Compared to 71 per cent of global shoppers are spending more time online searching for the best offers and prices before making a purchase.

The report that presents findings of the survey conducted with over 1,400 consumers in India, to see how