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Dalda edible oil, a market leader in the category of hydrogenated fat (banaspati oil) has forayed into the refined oil segment. The brand has diversified into the refined oil category after catering to the banaspati oil market for 75 years.
While the company plans to mark its presence across India, the focus area would be the north. Dalda was acquired by Bunge India Private Limited from Uniliver in the year 2003. The market in the north would be catered to by its processing unit at Rajpura in Punjab.
The Rajpura plant, having a capacity of 150 metric tonnes, would be upgraded to 500 metric tonnes in four months said Dinesh Aggarwal, business head, Dalda.
He added that the company has been registering a double digit growth in the banaspati oil segment and expects to create a niche for itself in the refined oil market.
Dalda oils are zero in cholestrol and contain vitamins A, D and E which have nutritional benefits. The Dalda refined has been launched in four variants - Refined Sunflower, Soyabean, Groundnut and Kachi Ghani Mustard oil.
