Asia’s oldest exchange has handed over the international sales and marketing of its market data products to the German Deutsche Börse Market Data + Services.
The entity will handle all of its international clients while the BSE will continue to service its domestic customers, according to an announcement from the exchange.
The products covered include real-time, delayed and end-of-day data for the BSE’s equity segment. It also includes corporate announcements, shareholding patterns and corporate action.
Georg Gross, Head of Front Office Data + Services, Deutsche Börse said that the move will cut administrative obligations for the international clients.
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“By partnering with BSE we give customers access to the full suite of real-time, delayed and end-of-day data products offered by both exchanges under a single license agreement. This approach meets clients’ market data needs while reducing their administrative requirements and increasing overall efficiency,” he said.
Balasubramaniam Venkataramani, Chief Business Officer, BSE Ltd said that the agreement would help enhance visibility for its products.
“BSE is once again happy to partner with Deutsche Börse as this will enhance BSE's visibility with international clients in the area of market data and information products. BSE will also get access to the innovative product development expertise of Deutsche Börse, which shall help BSE to provide an improved customer experience,” he said.
The two exchanges had announced a partnership under which the BSE was using trading technology from Deutsche Börse in March 2013.