Anne Richards, who helps oversee more than $280 billion of assets worldwide as chief investment officer of Aberdeen Asset Management, says focusing only on the big trends such as the rise of China can mean missing out on opportunities in developed markets such as the US and UK.
“We don’t try and buy into big macroeconomic themes,” she says. Instead, Richards says Aberdeen takes a more ground- level approach, centred on the basic company research of its worldwide staff — especially in global equities, its largest holding at more than $113 billion as of September 30.
