E-commerce captures 38% smartphone sales in India during Q1 2018: Report

Flipkart leads the pack, followed by Amazon and Mi

Driven by exclusive online launches and strong promotions of smartphones, sales through e-commerce segment grew faster than the offline segment during the first quarter of this financial year, said a market report.
 
E-commerce channels captured a record 38 per cent share of the total smartphone sales during Q1 2018, according to the latest research from Counterpoint’s Market Monitor service.
 
“While the smartphone shipments in offline segment declined by 3 per cent, online segment grew by 4 per cent year-on-year. This is driven by the increase in the number of models launching on online platforms coupled with aggressive offers,”