Edible oil consumers buy cheaper, smaller packs post demonetisation

Consumer behaviour shifts to price consciousness after note-ban

Edible oil consumers are becoming increasingly price conscious post demonetisation, say players like Adani Wilmar, Vimal Oils and others.

Not only are consumers increasingly shifting from one oil type to another on the basis of price movement, thereby opting cheaper products, but also preferring to buy oils in smaller packs of one or two litre, as against 5-15 litres pack previously.

The trend of shift among edible oil consumers from one oil type to another on the basis of price has risen sharply, say players. For instance, if two years ago two out of 10 consumers used to follow the