Shares of Eicher Motors were trading higher for the third straight day, up 4 per cent at Rs 15,589 on the BSE on Thursday after the company announced stock split plan to make the stock more affordable for the small retail investors and increase liquidity. The company manufactures the iconic Royal Enfield brand of motorcycles which leads the premium motorcycle segment in India.
In the past three trading days, the stock has rallied 12 per cent, as compared to a 4 per cent rise each in the S&P BSE Sensex and the S&P BSE Auto index. The stock hit a