Smallcase, a financial technology company, announced on Wednesday that HDFC Asset Management Company (AMC), Motilal Oswal AMC, Axis AMC and DSP Investment Managers have joined its ecosystem. The development will allow investors to seamlessly buy Smallcase-curated exchange traded funds (ETFs) from the fund’s website or its apps.
Since ETFs are exchange-traded products and require a brokerage account (trading and demat) to transact on, the Smallcase gateway displays different brokerage options to the user on the fund house's digital platforms. Users can choose their respective broker, login and place the orders directly.
“Earlier, the flow would be where the user would have to