Business Standard

Firm Opening Portended On Select Buying Interest

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The next census in 2001 will examine different parameters of economic

development since the launch of reforms in 1991-92. It will also look

into the extent of penetration by the banking industry and come up with

data on ownership of vehicles and television sets among 200 million

households in the country.

The census, work on which has already begun, is expected to throw up

useful information on the banking habits of people in various strata of

society in the country.

"This is a new addition to the data items in the questionnaire. We will

ask a simple question: whether a household has a bank account. I am sure

 

it will throw up a lot of useful information for the banking industry as

well as a pointer to the use of money and level of economic

development," M Vijayanunni, registrar-general and census commissioner,

told Business Standard.

"As with other census data, this will also provide vital clues on

banking behaviour and it will be for the analysts to determine what the

data indicates," he said.

The data will be useful for the banking industry which is currently

involved in taking decisions on reducing costs on branch management and

focusing on urban areas which generate larger profits. Nationalised

banks are no longer under pressure from the government to increase their

coverage in rural areas as they used to be before economic

liberalisation

in 1991-92.

The census results will help determine whether the spread of bank

branches has contributed to the growth of banking habit. Some experts

have questioned this point of view saying that banking behaviour was

directly proportional to economic development and the need to use bank

instruments like cheques and drafts.

The 2001 census will also look into other aspects of economic

development like the ownership of modes of transport by households. This

data will also be available in the context of urban and rural households

in different states.

This data can be valuable information for the automobile sector which is

constantly watching the rural economy to project future sales of motor

cycles, scooters, tractors and even cars. Currently, the auto sector

uses agriculture statistics to determine the paying capacity in rural

areas.

Another interesting feature of census 2001 will be its attempt to

collect data on the use of modes of communication like telephone, radio

and television. With the telecom industry privatising and targeting the

rural sector, this data will be a pointer to the possible growth in

demand. "The department of telecommunications is keen that we examine

telephone penetration. They need a clearer picture on this score,"

Vijayanunni said. There have been conflicting estimates made by

different agencies on the extent of television penetration in the

country. This is the first time that a census will try to gather data in

this respect. ely to figure in the second list of countries to be covered ">

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First Published: Nov 29 1999 | 12:00 AM IST

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