Full recovery in consumer durables will be long drawn affair: Analysts

Analysts expect companies to shift focus to online platform in order to boost sales in these Covid-19 impacted times

Even as consumer durables companies prepare for the festival season in the hope of Dussehra and Diwali triggering a sales uptick, analysts caution that recovery in this segment will be a long-drawn-out affair. Investors, they suggest, should put in money from a 12–18 month perspective — that too on a decline.

A note by Nomura suggests demand and penetration levels should also improve as India’s per capita gross domestic product growth trajectory picks up. “Our analysis indicates that the air conditioner market can record around 8-10 per cent compound annual growth rate over FY20-FY25F, despite the Covid-19-impact, touching penetration levels