No dearth of gold demand, but more trust and awareness needed: WGC survey

Gold is the third-most popular investment choice, with 46% of all global retail investors choosing gold products - next only to saving accounts (78%) and life insurance (54%)

Gold remains the third-most popular investment choice, with 46 per cent of all global retail investors choosing gold products — next only to saving accounts (78 per cent) and life insurance (54 per cent) — reveals a new World Gold Council (WGC) survey of retail consumers.
 
The survey, which has highlighted several positives and a few negatives for the bullion market, shows that 56 per cent of jewellery buyers have bought fine gold jewellery, against 34 per cent who have gone for platinum. The survey was conducted in the April-September period of 2019.
 
However, the survey also stresses