The private players have played a significant role in changing the mindset of people towards insurance. Today, the Indian insurance sector has become a buyers market where the consumer has the choice to select from a variety of insurers, products and services
In its first year of privatisation, the insurance sector was witness to a number of private sector players queuing up to tap the potential of this lucrative market. The entry of the private players not only ensured the competition in this sector hots up but also made the customers have access to innovative products never introduced before.
Joining the long list of private sector players who forayed into the insurance sector is Allianz Bajaj, the joint venture between Allianz AG, one of the world
