Sun TV has won the bid for Hyderabad franchise of the Indian Premier League (IPL) T20 Cricket Champonships – diversifying from its media business. The company will pay Rs 85.1 crore per annum and the license will be valid for five years. While valuations appear to be cheap, the success of this investment will largely hinge on the team’s consistent performance. The outlook for the television business seems to be improving with digitisation (which will boost subscription revenues) as well as likely pick up in advertising in the festive season. Also, with easing political pressure, analysts remain positive on the stock.

><table width='100%' border=0 cellspacing=0><tr><td style='FONT-FAMILY: Arial; FONT-SIZE: 18px; FONT-WEIGHT: bold; COLOR: #0253B7;'>IPL buy to be earnings accretive for Sun TV in medium term</td></tr><tr><tr><td style='FONT-FAMILY: Arial; FONT-SIZE: 11px; '>The success of this investment will largely hinge on the team

IPL buy to be earnings accretive for Sun TV in medium term

The success of this investment will largely hinge on the teams consistent performance

More From This Section

Margin woes for KEC International may not have ended

BSE Bankex tanks on uncertainty over easing of inflation, policy rate cuts

Analysis: BHEL Q2 performance

M-cap of top five cos down by Rs 23,009 cr

Explore News