Shares in India's biggest cigarette maker ITC are the cheapest compared with large-cap domestic consumer good peers such as Hindustan Unilever, Nestle India and Asian Paints, according to Thomson Reuters StarMine data.
Shares in ITC are trading at 25.5 times 12-month forward earnings as per Starmine data, compared with 28 times for Hindustan Unilever and 30.6 times for Asian Paints.
Valuations have come down after ITC shares have fallen 7.2 % in April as of Tuesday's close, heading towards their biggest monthly loss since October 2008.
ITC's monthly fall compares with a 3.9 % fall in the CNX FMCG index during April.