ITC has moved up 2% to Rs 187 on reports that the company is experimenting with new formats to drive growth of its apparel retail chain Wills Lifestyle.
The company is opening up specialty stores such as 'menswear only' and 'boutique stores' to offer more premium range, apart from expanding its retail reach with plans to set up around 25 new stores across India in the next 15 month, the PTI report suggests.
In the current fiscal, the company is targeting about 30% growth in sales for its lifestyle retail business compared to 2010, says report.
A combined 3.2 million shares have changed hands on the counter till 1016 hours.
