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Jewellers opening stores, see demand revival as deferred weddings take off

Mumbai retailers to start odd-even formula, that is, shops on either side of the street opening on alternative days. Initially, more customers may sell jewellery/gold to raise money

People purchasing Gold Jewellery at UTZ Jewellery Shop. Photo: Kamlesh Pednekar
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Wedding demand is expected to be of low caratage -- smaller gramage but with heavy jewellery

Dilip Kumar Jha Mumbai
With jewellery shops in Mumbai reopening on Friday after nearly 70 days of lockdown, retailers hope for a revival in sentiment. Initial business will be redemption of old ornaments for cash, but jewellers also expect many customers to buy fresh jewellery in return as there is pent up demand in the system for marriages that had been postponed earlier.

Mumbai jewellers will start odd-even formula, that is, shops on either side of the street opening on alternative days. Initially, more customers are likely to visit the outlets to sell jewellery/gold to raise money. “Now, consumers would visit stores to sell

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