Jubilant FoodWorks launches biryani biz with 'Ekdum!'; stk hits record high

Jubilant FoodWorks' stock has rallied 8% in the past two trading days

Shares of Jubilant FoodWorks surged 4.4 per cent and hit a fresh record high of Rs 2,793 on the BSE on Thursday, after clocking an 8-per cent in the past two trading days, after the company entered into the biryani segment with a new brand 'Ekdum!' as part of its portfolio expansion.

The largest foodservice company in India on Wednesday announced that it has entered into the 'most-loved food space' of Biryanis with its newest brand - Ekdum!

"Ekdum! will offer the widest variety of biryanis from across India to choose from. The chefs at Ekdum! have brought together a