The Bharatiya Janata party needs to change its communication strategy.
Instead of talking wrong doings of the Congress, talking about punishment to Congress family members and mimicking them, BJP is required to talk more about what would they do differently in terms of acclerating growth in the economy
Investors expected BJP to talk positively. Unfortunately, they kept on talking about the negatives of others! Ultimately, it fell in a trap of by responding to their negatives, baseless accusations and clearly wasted their energy.
I hope they understand this aspect sooner - before 2019 elections. They need strong leadership at each