Matrimony.com IPO: Tie the knot but think long-term

Large opportunity and leadership in the business as well as improving margin profile are positives

Low penetration levels, a sharp increase in smartphone and data usage and a well-established brand is expected to keep the growth momentum going for the country’s leading online matchmaking services company, Matrimony.com.
 
The biggest revenue trigger for the company is the size of the opportunity in a largely fragmented industry, both in the online and the offline space. The size of the market, according to KPMG, of unmarried individuals was 107 million in CY2016, of whom 63 million were actively looking for a partner. Of them, only 10 per cent (6 million) were active users of online matrimony. Given