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Nothing the stock market does ever scares its retail daredevils

Since the market peaked a few weeks ago, retail traders have plowed cash into US stocks at a rate 40% higher than they did in 2020, which was a record year

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NYSE (Photo: Bloomberg)

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Apple Inc. has slumped 15% since late January. Tesla Inc. has lost more than a quarter-trillion dollars in market value in three weeks. And more than $1.5 trillion has been wiped off the Nasdaq 100 in less than a month.

And yet, none of it has been enough to rattle the retail investor.

Instead, to borrow a Reddit phrase describing bullish gumption, they’ve had diamond hands. Since the market peaked a few weeks ago, retail traders have plowed cash into U.S. stocks at a rate 40% higher than they did in 2020, which was a record year. They’re opting for parts of

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