NSE plans ad campaign during cricket world cup to promote new Nifty logos

Nifty indices compete with the BSE indices in the domestic market

The National Stock Exchange (NSE) on Tuesday unveiled a new brand identity for its Nifty indices, in a fresh push to garner flows into exchange-traded funds (ETFs).

“The new logo for the Nifty will further strengthen its identity as the leader in the index space. We will continue to develop innovative indices for various investment products that are useful to retail as well as institutional investors,” said Vikram Limaye, managing director and chief executive, NSE.

In the new logo, the letter ‘N’ depicts an upward rising graph, which the bourse says signifies growth and momentum, and also captures “the new direction for