Equity mutual fund (MF) schemes, despite buoyancy in the markets, have seen sustained net redemption since July.
To stem outflows and boost asset mobilisation, the Rs 30-trillion asset management industry is making a beeline for new schemes.
On Friday, documents for over 12 new fund offer (NFO) were filed with the Securities and Exchange Board of India (Sebi), taking the year-to-date count to 30.
Experts say even as investor sentiment remains bullish, most existing schemes are seeing outflows every month. And hence, many players say NFOs could be a good way to draw retail attention.
“Launching new funds is a way to attract money