Shemaroo Entertainment’s Rs 120 crore initial public offering has received 27 per cent subscription on day one. The media firm has priced its issue between Rs 55 and Rs 170 a share and is offering 10 per cent discount to retail investors. It has already raised about Rs 36 crore from anchor investors, which include HDFC MF and Birla Sunlife MF, ahead of its IPO. The issue will close on Thursday.