Simbhaoli Mills set to launch flavoured sugar

Simbhaoli Sugar Mills is all set to launch flavoured sugar in the market by December last week or January first week. The company has launched sugar candy on Tuesday as part of this initiative.

"It would hardly take one and a half to two months to introduce flavoured sugar," said Sanjay Tapriya, director, Finance & Company Affairs, Simbhaoli Sugar Mill.

It is for the first time that candy sugar is produced by a sugar mill in India, earlier, it was being produced by the cottage industry.

Candy sugar is sugar obtained by cooling supersaturated sugar solutions. Once flavoured sugar hits the market, consumers can make juices without going through fruits crushing and juice extraction processes.

For a glass of lemon juice all the consumer has to do is to add lemon flavoured sugar candy into a glass of water. Similarly, mango juice can be made by mixing mango flavoured sugar candy with water.

Processing of candy sugar is time consuming as well as resource intensive. It takes one and a half hour for melting and re-chrystallising normal sugar while three and a half hour is needed for processing candy sugar.

However, Simbhaoli Sugar Mills has decided to produce candy sugar betting on its huge demand.

"Perhaps, candy sugar is consumed in every corner of India but, this is the first time one has taken pain to produce it in an organised manner to meet the growing demand, especially in religious places," Tapriya said.

Presently, Simbhaoli Sugar Mills is producing candy sugar with a capacity of 15 metric tonne which may be expanded as demand rises.

Although candy is a bit costlier than normal sugar, regional players would dominate the market as transportation cost may prove to be a burden for national players, Tapriya pointed out.

Presently, candy supply in Delhi stands at 150-200 tonne and is sold at a retail price of Rs 25 per kg.

Simbhaoli Sugar Mills is also producing pharma grade sugar at a capacity of 150 tonne per day.

This grade sugar is different from normal grade as it is extra-refined. These two varieties of specialised sugar has good export potential as the demand is high for them from pharmaceutical sector as well as food-processing units.