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Star power: Small IPOs use brand names to sell shares in Europe

Beckham-backed Guild Esports said on Tuesday it raised £20 million ($25.6 million) in a London listing, buoyed by the rising popularity of online games.

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World chess champion Carlsen is in the process of listing on Oslo’s Merkur Market Play Magnus, a platform for users to learn and develop their chess-playing skills

Swetha Gopinath | Bloomberg

3 min read Last Updated : Oct 02 2020 | 1:03 AM IST

What do retired soccer star David Beckham, chess grandmaster Magnus Carlsen and billionaire investor Warren Buffett have in common? Their expertise is being touted in marketing small initial public offerings in Europe.

Beckham-backed Guild Esports said on Tuesday it raised £20 million ($25.6 million) in a London listing, buoyed by the rising popularity of online games. The stock will start trading on Friday, one of at least five European IPOs in the gaming sector to take advantage of booming business from people staying indoors to curb the coronavirus outbreak.

The surge in interest also extends to traditional board games. World chess champion

Topics : Warren Buffett David Beckham initial public offerings IPOs Europe

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