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Tata Motors hits new high

The company is working on various initiatives including enhancing customer experience to grow more profitable.

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SI Reporter Mumbai
Tata Motors is trading higher by 2% to Rs 478 after Chairman Cyrus P Mistry said the company is working on a strong pipeline of products for the domestic market keeping in view changing customer needs to make the company more profitable over the years.

The stock opened at Rs 474 and touched a record high of Rs 480 on the National Stock Exchange (NSE). A combined 3.85 million shares changed hands on the counter so far on NSE and BSE.

In a letter to shareholders, Mistry said, to ensure long-term competitiveness of Tata Motors, the company also took several steps under the Horizonext strategy- new products, quality improvement and enhancement of the consumer experience- that will help improve sustainable profitability of the business in long-term.

Initiatives on cost-erosion and customer experience are being pursued with great rigor to help transform the organization into a more competitive and profitable business in the coming years, he said.
 
 

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First Published: Jul 07 2014 | 2:34 PM IST

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