Honda is one more competitor in the two- wheeler field
Sulajja F Motwani
Joint Managing Director, Kinetic Engineering
The success of the Activa demonstrates the ability of multinational companies (MNCs) to not just nibble but capture significant market share. How do you perceive this threat?
We see Honda as one more competitor in the two- wheeler field, and I am not daunted by the MNC tag it comes with. We can see that the Indian consumer is rational in his or her buying decision and not particularly swayed by foreign brands. In the two- wheeler industry, companies that have launched a good product have seen good acceptance. A few examples that come to mind are our own Nova and the TVS Victor. Nova has met with an excellent initial response. In fact, demand has outstripped production capacity and we are already working on a plan to ramp up production. So ultimately what will matter is product development capability.
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