Thomas Cook strengthened on the bourses on plans to ramp up its online presence amid growing opportunities in the digital travel and tourism space. The stock is quoting at Rs 49, higher by 0.9%, on the BSE.
The travel agency has adopted a three-pronged approach to have a strong hybrid model — a combination of brick-and-mortar and an online facility. Under the first approach, it is entering into small and localised partnerships. Secondly, it is working extensively on revamping its web platform and getting innovative technologies to eliminate physical infrastructure.
Online travel companies are among the most popular haunts for Indian netizens.
A total of 0.11 lakh share shave traded on the counter this morning as against the two-week average of 0.96 lakh shares.
