We're working to make gold fungible...a perfect global currency: WGC CEO

In a Q&A, David Tait says the council will launch a self regulatory organisation for the Indian gold industry

David Tait, Chief Executive Officer, World Gold Council (WGC), tells Rajesh Bhayani in an exclusive interview, that the council will launch a self regulatory organisation for the Indian gold industry. Edited excerpts:

What are the major focus areas for WGC now, with gold on an upward trajectory?

I have converted the WGC into a three-pillar organisation--marketing, research and sales. Here, sales means selling a story, (and) building a case for gold with institutional investors. The sales team will use our research to build its case and marketing efforts will also be in sync with that.  

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