What ails Baba Ramdev's Patanjali Ayurved?

According to a recent IIFL report, sales of Patanjali products have halved from two year earlier levels.

After clocking in sales of Rs 120 billion in financial year 2017 – 18 (FY18), Baba Ramdev – led Patanjali Group could now enter the slow lane. According to a recent IIFL report co-authored by Percy Panthaki, Avi Mehta and Sameer Gupta, sales of Patanjali products have halved from two year earlier levels. 

The report, based on on-ground channel checks in Mumbai, suggests the development, could prove to be a boon for listed players like Dabur and Colgate Palmolive (India).

“Dabur is expected to benefit in categories such as oral care and hair care. We have already witnessed market share