American motorcycle giant Harley-Davidson has introduced its first mobile dealership on wheels called 'Legend on Tour'. This dealership is designed by Dilip Chhabria of DC Design.
This experiential space will feature the current motorcycles from the 2016 Harley-Davidson India fleet and also genuine parts and accessories along with Harley-Davisdon merchandise. The 'Legend on Tour' will commence on a tour of the country starting February end making its first pit-stop at Mumbai followed by Pune, Goa, Bangalore and Coimbatore in the month of March.
Vikram Pawah, Managing Director, Harley-Davidson India said, "At Harley-Davidson we are always looking for new ways to bring new riders to the brand and the sport of leisure motorcycling. We have an expansive portfolio of 13 motorcycles and ensuring the right motorcycle is available at the right place at the right time is crucial to a great customer experience. 'Legend on Tour' is a strategic step undertaken by us to expand the reach of our brand and we are delighted to have DC Design, design it for us."
Chief Designer of the 'Legend on Tour' Dilip Chhabria said, "Designing the 'Legend on Tour' for Harley-Davidson India has been an absolute pleasure. We wanted to create something that is at par with the Harley-Davidson dealership in terms of its look and feel. The brand's rich heritage has been a source of inspiration for us while designing the mobile dealership".
The 'Legend on Tour' will be present at the India Bike Week (IBW) from February 18-20 at Goa.
Source : MotorOctane
