In keeping with the Republic Day fervour, 1mg.com, a healthcare app, dedicated a tribute to the medics of the Indian Armed Forces. The ad film, released on digital media, showcases our silent heroes, who protect the protectors.
The Indian army is a widely acknowledged symbol of patriotism. They are the rallying point of nation's patriotic sentiment. Within the army, it is often the soldiers who find themselves in the limelight of India's gratitude. However, there is one section of the army that deserves as much praise, if not more, for their service, and remains unseen - the medics, who put their lives on the line to keep the army going in the battlefield.
"This Republic Day, 1mg is proud to pay tribute to the Indian Army Medical Corps. The AMC symbolises the spirit of selfless sacrifice and is a guiding light for organisations like 1mg that are trying to revolutionize the healthcare industry in India," said Prashant Tandon, Co-founder and CEO, 1mg.com.
"The most powerful ideas are the simplest ones, and this was a creative idea that Humour Me championed. This film is a tribute to a facet of the Indian Army that is rarely brought into the limelight. We wanted to salute the heroes that go above and beyond the call of duty to serve their fellow comrades and nation. 1mg has emerged as a leader in the healthcare space, and the idea was in perfect strategic alignment with the brand's values," added Dhruv Sachdeva, Founder and Chief Creative, Humour Me, the creative agency of record for 1mg.com.
The simple yet highly impactful communication piece showcases the selflessness and dedication of army medics. It presents a truly fresh perspective on the Indian army, and the nation's unsung heroes. This three minute film portrays both the camaraderie between a medic and his fellow soldiers, as well as the immense responsibility that lies on the medic's shoulders, for the soldiers' lives rest in his hands.
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