The 22-year old Ananya Birla has been exclusively signed by the music major Universal Music Group (UMG) as a recording artist, a move that sees her entrepreneurial corporate persona widening into the entertainment arena.
Ananya was exposed to a diverse range of music at an early age she has been playing the Santoor since the age of 11, and has taught herself the guitar.
It was during her time at university that the vibrant music scene and bustling gig culture of London inspired her to consider transforming her passion into a career.
Although music was always an integral part of her life, Ananya credits this exposure in London as the catalyst of her craft. She lists down global names like Coldplay, AR Rahman, Eminem, Ed Sheeran, The Fray as some of her favorite artists.
Devraj Sanyal Managing Director and CEO, Universal Music Group, South Asia said, "We are delighted to welcome Ananya to the UMG family! At just 22, she's already a successful entrepreneur with multiple venture and seeing her passion and work ethics while in the studio, I'm confident that she'll achieve great success as an artist too."
An elated Ananya Birla said, "It was a dream come true when UMG signed me as an artist. I am grateful for UMG's constant guidance and am really blessed to have a team that has given me their unwavering support at every step. My creative energy and inputs have always been respected. This is as much as their baby as it is mine. I can't wait till the track is out for all of you to hear!"
Ananya's debut International single will drop this November.
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