An online dating company has claimed that apparently it takes just 36 hours for a faithful spouse to become a cheater.
According to AshleyMadison.com's CEO Noel Biderman, the peak registration time for new members is between 8:30 a.m. to 10 a.m.; it becomes twice as busy in that time period as any other during the day, ABC News reported.
He said that their servers have to be ready, as there is a nighttime decision to start an affair in the morning.
Biderman said that typically 2 - 3 hours after signing up, new members check their accounts to see the response their profile has received or if there are any replies to messages that they sent.
He explained that the very same night, after 10 o'clock, begins the peak time for mutually interested parties to chat online.
Biderman said that the early next morning, the interested parties get in touch and an average of 7 messages are sent between 7:30 am and 9:30 am among the people who chatted the night before.
Around lunchtime the same day, the first meeting usually takes place and finally, that night, the affair actually begins, sometime between 5 and 8.
