At a time when the nation plays host to various dance music and indie music festivals, Mumbai will play host to its very first homegrown Bollywood Music Festival! India's foremost live event IP company, Event Capital is curating this first-of-its-kind music festival in alliance with India's top talent management company, TM Talent Management.
Touted as Asia's largest multi-genre Bollywood music festival, Radius Developers presents Hungama Bollywood Music Project will be held at Jio Garden, BKC, Mumbai on September 30 and October 1 will give birth to a forward thinking concept and promises attendees a unique and unparalleled experience. With more than 50 artists from the Bollywood music fraternity jamming together on a single platform experimenting with more than six genres of Bollywood music , the festival is evaluated at Rs. 50 crore with an envisaged footfall of over 30,000 fans over two days.
With its' credibility built on the pillars of massive audience patronage and some of the most adept artists of our times, the festival will tour UAE, Africa, UK, Europe and USA over the next five years and establish itself as a frontrunner in the Bollywood music festival arena across the globe by launching in high potential markets.
Deepak Choudhary, Founder and Director of Event Capital states, "India today celebrates over 20 music festivals in the electronic and Indie music space, and Bollywood music acts are now a regular feature in these festivals. That got us thinking, and we questioned about why does Bollywood not have a festival of its own? When 67 percent of music streams across streaming platforms is Bollywood, and Ticketmaster data worldwide shows us that Bollywood concerts are top sellers from Wembley to Vancouver, we felt that it was a need gap that has to be filled. When TM Talent Management approached us with the idea, we saw merit through our scale lens and decided this is the next big thing in music: Bollywood presented in a festival format in an alternative and experimental culture. Moreover, it makes great concept and business sense for us as a part of our core business of live event IPs."
Exclusive Attributes of the Festival
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The afternoon will see a high energy hour on the alternative stage where electronic notes will be merged with live percussions. At dusk a relaxed vibe will descend upon the main stage with sounds of sufi, indie and acoustic reverberating. A line-up comprising of Arijit Singh, Badshah, Sajid Wajid, Papon, Rekha Bharadwaj, Amit Trivedi, Sachin Jigar, Divya Kumar, Mohammed Irfan, will ensure the festival will have something to cater to wide-ranging musical tastes.
Interesting on stage collaborations like Navraj Hans feat Hansraj Hans, Hariharan feat Akshay, Aditi Singh Sharma feat Arjun Kanunga + Maadhyam, Zubeen Garg feat Zublee Baruah, Shefali Alvares feat Joe Alvares, Sunny MR feat Shalmali Kholgade + Nakash Aziz, Mahalakshmi Iyer feat Raghav Sachar, Elektro Sufi feat Shahid Mallya + Akrane will bring to life the sounds of music. Making a debut at a music festival, Bollywood actress Sonakshi Sinha will perform a 40 minute power packed set singing some of her own songs like Ishqholic, Joganiyan from Tevar, Rajj Rajj Ke from Akira and some of the numbers she has grown up listening to.
BMP SD Burman Tribute
The set will feature nine Gen X talents made popular through the reality television music space giving a live tribute to the greatest legend of the Bollywood music industry, SD Burman on his birthday. Arranged by music composer Shashi Suman, the set will feature Amitabh Narayan, Bhaven Dhanak, Charu Semwal, Jimmy Felix, Meenal Jain, Pavni Pandey, Ravindera Upadhya, Shivangi Bhayana and Yaseer Desai.
BMP Young Stars
Giving an impetus to young talent who have carved a niche for themselves, the stage will be set on fire with artists like Aakanksha Sharma, Ami Mishra, Amit Mishra, Asses Kaur, Bhoomi Trivedi, Brijesh Sandilya, Prakriti Kakkar, Shashwat Singh, Sukriti Kakkar, Yaseer Desai and Yashita Sharma taking centrestage.
BMP Womaniya
Some of the most promising names from the Bollywood music fraternity including Aakriti Kakkar, Antra Mitra, Hard Kaur, and Vaishali Samant will join hands for a special set dedicated to women empowerment. A powerful act comprising of women power at the helm of their careers all the way from London, Delhi, Kolkata and our very own Maharashtra. The Womaniya act will celebrate girl power in the world of Bollywood.
BMP Digital RockStars
It is never the number of hits but always the number of views and downloads for this set of rocktstars, their collective digital fan following is so large they would equal any Bollywood Playback A lister. The Youtube sensations will create magic with their music at BMP. The line-up will have names like Arjun Kanungo, Darshan Raval, Ragga Tripping, Harish Moyal, Goldie Sohel, Siddharth Salathia, Gurnazar, Gaurav, Dutta, Divine.
BMP Advisory Panel
A first of its kind initiative at a music festival, Rekha Bhardwaj, Hariharan, Sunny MR and Sajid-Wajid will act as curators to shoulder the responsibility of scouting for new talent and inculcating new ways of consuming Bollywood music and promote these experimental forms globally. Since the inception of IIFA, BMP will be the only movement in music / performance based IP initiatives with such a tall order of artistes as advisors.
BMP Voice Hunt
Aspiring singers will get a platform to get recognized at a national level and open for Arijit Singh and Rekha Bharadwaj. Aspirants will submit their video entries online and the entries will be evaluated by the advisory panel and 20 shortlisted aspirants each will be called for auditions in Mumbai, New Delhi, Pune and Bengaluru and two winners will be selected.
BMP Master Class
Fans with get an exclusive preview into the lives of some of the stalwarts from the Bollywood music industry through audio video podcasts released periodically online and will feature exclusive tips on music making.
BMP Pre-Bash
BMP Pre-Bashes will allow fans to unwind at pre-parties and set the tempo for the final event.
BMP Festival Experience
From street flea pop ups to jamming enclosures to adventure zones, fans will be treated to a retro psychedelic experience of Bollywood.
Disclaimer: No Business Standard Journalist was involved in creation of this content
