AB InBev, the world's largest beer company, celebrated its Seventh Global Be(er) Responsibility Day globally, and in India, at their offices at several locations. On this occasion AB InBev India announced a partnership with Uber, to take on the issue of drunk driving and to promote responsible drinking.
Global Beer Responsibility Day was celebrated with an aim to reach out to the general public with the message of responsible drinking to garner support and to sensitize them against drunk driving. This worldwide event is an opportunity to coordinate the efforts of AB InBev to promote responsible drinking with the partners, distributors, bars, retailers, law enforcement agencies, and the public-at-large.
As part of this initiative, AB InBev and Uber, the world's most valued startup
company that provides a reliable and affordable transportation option at the touch of a button, will come together to undertake driver's training for all Uber drivers across India through an app based training module on 'Don't Drink n Drive.
They will also combine efforts on jointly installing Uber breathalyzers at restaurants serving alcohol. The first two units of the breathalyzers have been installed in CyberHub and both companies are committed to install more such units across restaurants serving alcohol across metros and major non-metros.
The Uber breathalyzer is a kiosk that analyses the alcohol content in a person's blood and accordingly flashes a red / orange / green light offering a free Uber ride for a red light, with a recommendation to not drive if the reading is over the permissible limits prescribed.
"AB InBev is committed to deliver great times to our consumers not just through the quality beers that we brew, but also in the way we care that people are back home safe after enjoying the evening with their friends. We look forward to our successful partnership with UBER in India, and I am confident that it will make our efforts of garnering support and sensitizing the general public about not drinking and driving, a lot more incisive," said Country Head AB InBev, Pedro Aidar.
"We are delighted to partner with AB InBev to help tackle the menace of drunk driving. Through this partnership we will be placing Uber breathalyzers across restaurants and pubs in Gurgaon, to begin with, to help build awareness and give people a reliable and affordable transportation option to help them get home safely," said GM Uber Delhi, Prabhjeet Singh.
CyberHub, Gurgaon, was chosen as the strategic location for the launch of the initiative as it is India's first integrated F&B and entertainment destination and a premium socializing zone. It has over 50 national and international brands serving food and alcohol. It is strategically located on the main artery connecting Gurgaon to Delhi, and is situated in DLF Cybercity, which is known as a corporate hub of Delhi NCR.
Also, Gurgaon is increasingly becoming a city with a swelling young urban population. This, coupled with the growth of entertainment zones and the expanding beer and alcohol market, has made it imperative to reach-out to the youth, educating them about responsible drinking, and sensitizing them against drunk driving.
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